1. Decide the information required
It should be noted that the first step is to decide “what are the things one needs to know from the respondent in order to meet the survey’s objectives?” These should appear in the research brief and the research proposal. One may already have an idea about the kind of information to be collected, but additional help can be obtained from secondary data, so to speak, the researcher should be aware of what work has been done on the same or similar problems in the past, what factors have not yet been examined, and how the present survey questionnaire can build on what has already been discovered.